Making sure that your search engine can make it as easy as possible to your customers to look for what they are trying to find is business-critical. It is also really hard – good search engines can cost an awful lot of money and demand a lot of continual effort to keep them up to scratch.

As an example: about Monday 12th December 2005, I wanted to obtain a copy of Jamie Oliver’s new make book Jamie’s Italy right from. So , I went to the “Books” section of their website and searched for “olivers italy” and these 9 items came out on the effects page:

1 . “The American Tractor” by Tanker W. Ertel 2 . “A Garden in Lucca: Selecting Paradise in Tuscany” by simply Paul Gervais 3. “History in Exil: Memory and Identity with the Borders on the Balkans” by simply Pamela Ballinger 4. “Oliver Tractors” simply by Jeff Hackett, Mike Schaefer 5. “Wyoming (Moon Hand books S. )” by Don Pitcher 6. “Wines of Australia (Mitchell Beazley Wine Guides)” simply by James Halliday 7. “All Music Guide to Jazz: The Definitive Tips for Jazz Music” by Ron Wynn (Editor), et ing. 8. “Larousse Gastronomique: The World’s Greatest Cookery Encyclopedia” by Succeed Montagne on the lookout for. “The Teacher’s Calendar: The Day-By-Day Service to Vacations, Historical Happenings, Birthdays and Special Times, Weeks and Months” by simply Holly McGuire (Compiler), et al.

Jamie Oliver’s book failed to appear everywhere on the results page, although it had been Amazon’s 3rd best-selling book in the earlier 24 hours.

The problem was that I had typed “olivers italy”, instead of “oliver’s italy” (which would have arrived Jamie Oliver’s at the top of the search results list). That solo missing apostrophe was the only thing that it took for the purpose of Amazon’s high-priced search engine to splutter, the fall season over and are unsuccessful.

Thus – whenever Amazon won’t be able to do it, it ought to be impossible, correct?

Incorrect – here are several things the boys & girls for Amazon could – and should – contain thought about.

Two types of problems

There are two basic types of issues that a user may experience when they are searching for anything:

— User-error — the correct search term is moved into incorrectly (i. e. the user intends to a search term that would trigger the search engine to come back results that happen to be relevant to their needs, but they enter it incorrectly). – Search engine problem – an incorrect search term can be entered (i. e. the user enters a search term the fact that the search engine will not relate to their particular needs).

User problem

Persons generally your correct search phrase incorrectly mainly because they possibly:

— Don’t know the right way to spell this. – Make a keying in error

It’s important to appreciate that there are millions of potential customers whom can’t spell very well. For example , a the year 2003 survey of this literacy (i. e. reading and writing) estimated that there were 16% of Uk adults (aged 16 to 65-year-olds) possessed literacy amounts no higher than those expected of an 11 year-old (source: The Skills forever Survey).

Also, a few not forget that according to the British isles Dyslexia Alliance around 4% of the human population are significantly dyslexic and a further 6% have mild to moderate dyslexia complications.

It means that your search engine has to account for people making basic knowledge-based spelling faults.

Your engine also needs to account for individuals that know how to cause what they are trying to find, but make typing problems. The main categories of typing problem are:

– Roles close to the other on the computer keyboard being came into erroneously (either in place of — or moreover to – the correct letter). For example: wrong/wring; for/dfor. – Characters simply being omitted. One example is: missing/missng; oliver’s/olivers. – Individuals being joined too many conditions. For example: impossible/imposssible. – Personalities being joined in the incorrect order. Including: disaply/display; being/ebing.

Your engine ought to allow visitors to make these types of mistakes and still return useful and relevant results.

Even though we have named these kind of issues? User error’, when your search engine does not return information that the fact that user is seeking it is, naturally , your negligence and not theirs!

Search engine error

When people enter the wrong term into a google search, it is only wrong because you have not anticipated it. You should aim to cover as many bases and be expecting as many numerous search terms as it can be.

What you can do

The next steps to make your search engine perform better are really straightforward:

– Sit down and make a list of all the spelling mistakes, typing mistakes and choice search terms that you think might be relevant to your blog (e. g. actually look at your keyboard and considercarefully what letters are close to an individual another). — Ask others in your organization to make identical lists. — Do some study into what search terms folks are using on your own site (e. g. interviews, questionnaires, look at your search engine logs, etc . ) – Apply everything you learn to your search engine.

Which is it. You now have the information you need to begin enhancing your site’s search results.

Different thoughts

– Advancements in word processing program have made persons lazy typists. Software that auto-corrects various spelling and typing mistakes means that people are no longer forced to review and address their work to the same extent such as the past. Because of this many people are getting out of the behavior of specific spelling/typing. So , when they transfer of an auto-correcting environment (and onto a website, for example) they are more likely to make – and less prone to notice/correct – mistakes!

– Data pages should certainly display the search term the person entered in large text message (e. g. 28pt). This can help people place any inadvertent errors. Results pages should also give you the telephone numbers for client enquiries/assistance.

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